OUR STORY
Arttitude is more than a fashion house — it’s a love story between art, culture, and the people who wear it.
Founded in California by husband-and-wife duo Sylvain and Amrita Castet, Arttitude was born from the belief that clothing should do more than cover the body — it should stir the soul.
From late-night sketches on kitchen tables to the runways of New York Fashion Week, our journey has always been guided by one vision: to create garments that feel like living canvases. Every piece is a dialogue between fine art and high design, blurring the lines of where art belongs — on walls, on streets, or on you.
We design for the bold, the curious, the unapologetic.
Our community is made up of art collectors, tastemakers, streetwear devotees, and young creators who see fashion as a form of self-expression. They don’t follow trends — they create conversations. They want what’s unique, unrepeatable, and deeply personal. Each drop whispers: this is yours alone.
Our Promise
Exclusivity is our language. Every drop is produced in limited runs, so when you own Arttitude, you own something truly rare. No repeats. No replicas. Only originals.
Sylvain Castet
“I’ve been fortunate to spend the last few decades in creative fields, wearing many hats — from founding digital branding agencies that shaped some of Europe’s biggest brands, to designing and running restaurants and clubs in Bordeaux and San Francisco. Every venture carried the same heartbeat: art, culture, and creativity at its core.
My journey from France to the US exposed me to diverse cultures, each leaving indelible marks on my character and perspective. Over time, I’ve come to believe deeply in the power of art and design to positively transform lives — and in the magic that happens when different disciplines collide. Arttitude is the latest chapter in that exploration.”
Amrita Castet
“I’m a founder and growth leader passionate about building at the intersection of art, fashion, and technology. Today, I channel that energy into Arttitude — a culture-driven fashion house transforming fine art into wearable streetwear.
Before launching this venture, I led marketing and product growth across insurance and tech, driving customer acquisition, innovation, and storytelling at companies.
