Name Your Price

Join the debate, be part of the controversy and decide how much you're willing to pay for it! NYP or "Name Your Price" is an ultra-limited edition consisting of only ten units. Each piece features a unique price tag ($1, $50, $100, $150, $350, $500, $750, $1,000, $1,350, $2,000) prominently displayed on the front of our Signature Black Ultra Heavyweight Organic hoodie. This concept is inspired by the controversy surrounding the appraisal of Salvator Mundi , the so-called lost DaVinci piece, and reflects the subjective nature of value. It serves as a statement on perceived worth, questioning the notions of overvaluation and undervaluation in art and beyond. Pick yours now—there will only ever be one of each model. Once they're gone, they're gone forever! Needless to say, each piece will come with a certificate of authenticity giving you an edge over the original subject matter. The artwork reflect’s Salvator Mundi’s piece but with a slight spin.

Why did we decide to write the price directly on the garment? Because luxury brand items are inherently social statements. When people purchase luxury goods, they are often investing in more than just the product—they are buying into the exclusivity, status, and narrative that the brand represents. By prominently displaying the price, we remove the subtlety of this exchange and make the statement explicit. The garment becomes a bold acknowledgment of its perceived value in society. This limited edition confronts an often unspoken truth, transforming the act of wearing the piece into an authentic and deliberate expression of both personal and social identity. Most importantly, we guarantee the best possible quality in the market for our Signature hoodie, hands down. We dare you to try it.