Published by Arttitude | September 2025
Originally featured in VRAI Magazine
Photos by Alpine Baek / VRAI Magazine
Arttitude at NYFW: Where Streetwear Meets Fine Art
At New York Fashion Week, independent California-based label Arttitude brought art, energy, and attitude to life in a show that blurred the line between fashion and visual storytelling.
As part of The Bureau Fashion Week Collective, the luxury streetwear brand founded by Sylvain and Amrita Castet unveiled a two-part showcase that balanced raw emotion with creative collaboration—cementing its position as one of the most daring voices in contemporary fashion.
The IED and COVA Collections: Emotion Meets Expression
Arttitude’s NYFW presentation introduced two powerful collections that explore the human experience through design:
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The IED Collection — A visceral, unapologetic expression of impulsivity and intensity. The pieces explore emotional tension and power dynamics through abstract graphics and powerful silhouettes.
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The COVA Collection — Created in partnership with Mexican-born street artist COVA, this line embodies unity between street art and luxury fashion, with every garment serving as a wearable canvas.
Each piece in the showcase reinforces Arttitude’s ethos: fashion should provoke, not just please.
Defining the Future of Street Luxury
“Art isn’t just for galleries—it belongs to the streets, the skin, and the soul,”
says Sylvain Castet, Co-Founder and Creative Director of Arttitude.
Built from premium Supima cotton and produced in limited editions of 500 or fewer, Arttitude’s collections merge craftsmanship, sustainability, and exclusivity. Each item—whether a hoodie, jacket, or graphic tee—is individually numbered, emphasizing the brand’s commitment to collectible streetwear.
Learn more about Arttitude’s philosophy and craftsmanship.
A West Coast Brand with Global Vision
While rooted in California’s creative spirit, Arttitude’s ambitions are international. Following the success of the NYFW showcase, the brand is eyeing upcoming Paris and Las Vegas fashion week events, expanding its message of art-led design to new audiences worldwide.
“This is just the beginning,” says Amrita Castet, Co-Founder and Head of Marketing. “Arttitude is more than clothing—it’s a cultural statement.”
Explore The NYFW 2026 Capsule Collection now available online.
About Arttitude
Founded in California by husband-and-wife duo Sylvain and Amrita Castet, Arttitude was born from the belief that clothing should do more than cover the body — it should stir the soul.Each collection is a collaboration between visionary artists and master fabricators, redefining the meaning of luxury streetwear.
Follow the movement on TikTok and Instagram.