This blog post is based on the article ‘Caravaggio Meets Streetwear: How Bay Area fashion brand Arttitude is Redefining the Way We Wear and Experience Art’ by Chris Groza, originally published in Modern Luxury Silicon Valley.
When you go to a gallery, you often says Arttitude creative director Sylvain Castet, “but we wanted people to wear it and embody it.” In a world where galleries and street art rarely intersect, Arttitude—cofounded by Castet, a French entrepreneur, and his wife Amrita Castet-Dhar—bridges the gap with fashion-forward streetwear garments. Think black denim jackets emblazoned with the work of Italian Renaissance masters and screenprinted crewnecks inspired by famous graffiti artists. Castet’s passion for contemporary and classical art drives the brand’s vision to “transform the mundane into the magnificent and make true luxury accessible in a way that is meaningful and inspiring.”
This philosophy stems from a recognition that art consumption is fractured. The crowds who appreciate street art rarely overlap with those frequenting museums or traditional galleries. Arttitude seeks to unite these audiences through curated collections that turn clothing into wearable art experiences.
Often starting with classic artists like Caravaggio and Leonardo da Vinci as a base, Castet layers in emerging and established artists, from contemporary painters to street artists with meaningful followings. “We aim to work with people who buy into our mission,” he says.
Each hoodie features coordinates that pinpoint the exact location where original pieces can be found, encouraging enthusiasts to seek out the art in person. The pieces are made in California using the finest top 1% fabric blends and each drop is limited-edition. Arttitude also maintains a social conscience, donating 3-5% of revenue to non-profits like the American Art Therapy Association and programs supporting autism through art. In an often fragmented industry, Arttitude stands out as a genuine force democratizing art appreciation—honoring creators, culture and the communities that connect them.
Shop the latest collection at arttitude.us.