Published by Arttitude | October 2025
Originally featured in Beauty News NYC
Meet the couple behind Arttitude — a California-born fashion house transforming the intersection of art, rebellion, and design.
Founded by Sylvain Castet (Head of Design) and Amrita Castet (Head of Marketing), the duo first crossed paths at a Bay Area tech company. What began as a shared passion project evolved into a movement: wearable fine art that fuses creativity and consciousness.
Their vision came to life just over a year and a half ago — and since then, Arttitude has grown into one of the most talked-about emerging brands redefining luxury streetwear.
Arttitude’s unisex line challenges conventions. The brand’s gender-fluid silhouettes and provocative graphics — like the iconic “middle finger” motif — blur the lines between statement and self-expression.
Each design pulls from the world of street murals, classic painting, and modern protest, making every piece as collectible as it is wearable. Vivid colors and raw energy dominate the aesthetic, reminding the fashion world that clothing can be both art and attitude.
This past season, Arttitude’s latest collections stormed the runway at New York Fashion Week as part of The Bureau’s Spring/Summer showcase. For the founders, it was more than a debut — it was a declaration.
“We realized this is our passion,” says Amrita. “Our team worked late nights balancing multiple hats and runway prep, but it was worth every second.”
Sylvain adds:
“We want to bring art from galleries to the streets — to let people wear the emotion. Arttitude is redefining luxury; it’s not for walls anymore, it’s for the streets, the skin, and the soul.”
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The COVA Collection – A collaboration with Cova, a Mexican street artist based in San Jose. Each sale supports the artist directly, blending fashion and social impact.
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The IED Collection – Short for Intermittent Explosive Disorder, this series explores emotional intensity and empowerment. The bold imagery — including the raised middle finger — reflects defiance, especially around women’s strength and autonomy.
Both collections underscore Arttitude’s commitment to storytelling through design and their signature use of Supima cotton and limited-edition runs of 500 or fewer pieces.
After the success of their NYFW presentation, the founders have their sights set on Paris Fashion Week and global trade events in Las Vegas and Atlanta.
“The next phase is about building brand equity, deepening our presence, and expanding internationally,” says Amrita. “From the unboxing experience to the scent of our products, every detail reflects who we are.”
All Arttitude garments are manufactured in California, ensuring craftsmanship, sustainability, and authenticity at every step.
When asked what advice they’d share with rising creatives, Amrita notes,
“It’s a competitive, cliquey space — but persistence and purpose cut through.”
Sylvain adds,
“I’ve always admired McQueen. It’s not about being loud — it’s about doing the basics perfectly and reflecting the work you put in.”
Founded in California, Arttitude bridges fine art and fashion, creating limited-edition wearable art that celebrates individuality and creative rebellion. Each collection is a testament to the belief that fashion should provoke, not just decorate.